WHAT IS BRANDING?
A brand, according to Wikipedia, is “a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer”. Branding is what makes that product, business, or organization stand out from similar products and businesses.
BRANDING AND PRIVATE PRACTICE
Wait. You’re building a private practice not a business, right? W-R-O-N-G. Your private practice is your business. So let’s start branding you in a way that highlights your ideal client and what makes you…well….you. So that you can start and grow your practice in a way that fits for you and the people you want to help.
There’s a heck ton of counsellors, therapists, and other kinds of specialists out there. What makes you stand out? How are you different? Who do you help? What’s your genius zone? All of that good stuff comes together to become your brand and branding is what we do with your message.
Branding means delivering a consistent message to your ideal clients in all of the ways that you communicate with them. From the website they find you with, the brochures at your doctor’s office, to the business and appointment cards you hand out to clients in person. Consistent branding means that your clients and potential clients along with referral sources can find and recognize you in a sea of other therapists competing for their attention. Branding helps you get found by the people you want to find you.
READY TO TALK BRANDING?
Our branding packages include a full questionnaire and lots of brainstorming around what represents you and who you want to work with. Design choices like colors, fonts, images and design boards translate into a consistent branding package that includes logos, favicons, headers and color choices for websites and social media, business cards, brochures and more. You can get inspired by poking around and following my Pinterest branding board. And when you’re ready to talk about making you stand out, get in touch with us using the form below.